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Client requirements change quickly; especially in the "information age" where knowledge about treatment variety, cost and effectiveness are at the tip of one’s finger, patients are becoming exceedingly demanding. Consumer advice organisations and the media in general keep patients abreast of the latest developments in healthcare and consumers are more knowledgeable than ever before. Public and private healthcare institutions need to keep abreast of treatment evolution and accordingly adapt and innovate their services. Service development coaching is all about brainstorming ideas and developing a service line that fully meets customer requirements.

The benefits of Service Development Coaching include: